The story of Bijar

Bijar was born from a quiet fascination with fabric, texture, and the emotion clothing can carry.

Founded in 2015, the brand was created to design pieces that feel expressive and structured yet soft, bold yet effortless. Each collection reflects a dialogue between heritage and modern femininity, where silhouettes move with intention and details whisper rather than shout.

Behind Bijar is Aya Abdelsalam, whose lifelong love for textiles and thoughtful design shaped the brand’s identity. What began as a childhood curiosity evolved into a vision, to create clothing that allows women to feel strong, composed, and beautifully themselves